So before curating their website, it was essential to create a mood board for inspiration, clarity and success. To start with, we hand selected a few images that matched this brands overall aesthetic.
colours & Fonts
Additionally, as PassiveForm is a unique building & construction company, specialising in high-end, luxurious and elegant builds it was essential we picked a colour palate and font to match.
Logo & Branding
As PassiveForm positions themselves as elegant, sophisticated and timeless it was essential to PassiveForm that they emphasise this throughout all their projects. So it was crucial to us that their logos displayed this.
Photography & Stock images
Furthermore, as PassiveForm had previously engaged with a professional photographer we had a variety of high quality images to choose from, requiring little stock images. High quality, professional photos are one way to make your site look and feel sophisticated.
Web design & Implementation
As PassiveForm Construction is a distinctively unique organisation, they required more pages than a traditional building and construction company to help convey difference.
We identified 8 main pages they required and multiple sub pages within these pages.